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Heineken Experience

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  • Location

    Stadhouderskade 78, 1072 AE Amsterdam, Netherlands


    78 Stadhouderskade

    Zip Code

    1072 AE

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  • About Heineken Experience

    Embark on a Beer Journey at The Heineken Experience: Whether you’re a beer connoisseur or a curious traveler, the Heineken Experience in Amsterdam is an unmissable stop on your itinerary. Set within the walls of Heineken’s historic brewery, this interactive tour invites you to delve into the rich heritage and intricate brewing process of one of the world’s most celebrated beers.

    Stepping into the historic edifice, you’ll be whisked back in time to the very roots of Heineken. The journey commences with an enlightening introduction to the brand’s legacy, illustrating how a modest Amsterdam brewery rose to global prominence.

    The adventure continues as you plunge into the core of the brewing process. You’ll gain insights into the natural ingredients that make up Heineken – water, barley, hops, and the distinctive Heineken A-yeast. Interactive displays allow you to fully immerse yourself in the brewing journey, from boiling and fermenting to the final bottling stage.

    But the Heineken Experience isn’t just about observation – it’s about participation. You’ll have the opportunity to sample the beer at various stages of the brewing process. And of course, no visit would be complete without savoring a perfectly poured pint of Heineken in the tasting bar.

    Beyond the brew, the Heineken Experience also provides a window into the brand’s spirit of innovation. You’ll discover Heineken’s numerous breakthroughs over the years, from its signature green bottle and smiling ‘e’s to its trailblazing marketing campaigns.

    So, whether you’re a die-hard beer enthusiast or simply keen to learn more about this iconic brand, the Heineken Experience promises a captivating and enjoyable excursion. Here’s to an unforgettable experience! Cheers!

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